Privacy Policy

Last updated: August 22, 2024

This privacy policy describes how Segod ("Website", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from www.segod.se (" the Website”) or otherwise communicate with us regarding the Website (collectively, the “Services”). For the purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, regardless of whether you are a customer, website visitor or other person whose information we have collected in accordance with this Privacy Policy.

Please read this privacy policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Website, update the "Last Updated" date and take other actions required by applicable law.

How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect
The type of personal information we collect about you depends on how you interact with our Website and use our Services. When we use the term "personal information" we refer to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information that we collect.

Information we collect directly from you
Information that you directly provide to us through our Services may include:

• Contact details including your name, address, phone number and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.
• Account information including your username, password, security questions and other information used for account security purposes.
• Customer support information including information you choose to include in communications with us, such as when you send a message through the Services.

Some functions of the Services may require you to directly provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we receive from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Website and Services, such as Shopify.
• Our payment processors, who collect payment information (eg bank account number, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with products or services you have requested, to perform our agreement with you.
• When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons , software development kits, third party libraries and cookies.

All information we receive from third parties will be treated in accordance with this privacy policy. Also see the section below, "Third Party Sites and Links".

How we use your personal information

• Provide products and services. We use your personal information to provide you with the Services to perform our agreement with you, including processing your payments, fulfilling your orders, sending you messages related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise manage your account, arrange delivery, facilitate any returns and exchanges and other features and functionalities related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising. We may use your personal information for marketing and advertising purposes, such as sending you marketing, promotional and promotional communications via email, text message or post, and showing you advertisements for products or services. This may include using your personal information to better customize the Services and advertising on our Website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Article 6.1 (f) GDPR.
• Security and anti-fraud. We use your personal information to detect, investigate or take action against any fraudulent, illegal or harmful activity. If you choose to use the Services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, according to Article 6.1 (f) GDPR.
• Communication with you and service improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be responsive to you, to provide efficient services to you and to maintain our business relationship with you in accordance with Article 6.1 (f) GDPR.

Cookies
Like many websites, we use Cookies on our Website. For specific information about the Cookies we use related to running our store with Shopify, see https://www.shopify.com/legal/cookies . We use Cookies to operate and improve our Website and Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve and optimize the Services). We may also allow third parties and service providers to use Cookies on our Website to better customize services, products and advertisements on our Website and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Keep in mind that if you delete or block Cookies, it may negatively affect your user experience and may cause some of the Services, including certain features or functionalities, to become unavailable. To customize or opt out of interest-based advertising, you can visit http://optout.aboutads.info .

Third Party Websites and Links
Our Website may include links to third-party websites, plug-ins, services, social networks or apps. If you click on these links, third parties may collect or share information about you. These third parties control their data collection and processing and are not integrated with this privacy policy. We are not responsible for their use of your personal information. We recommend that you read their privacy policy for more information about their data collection and data processing practices.

How we share your personal information
We do not share personal information with third parties for their own marketing purposes. However, we may share your personal information with the following categories of service providers:

• Payment Processor: To process your payments.
• Suppliers: To provide you with services and products, including to fulfill orders.
• Analytics partners: To understand how you use our Website and improve our Website and Services.
• Marketing Partners: To provide you with advertisements and marketing.

Your rights
Depending on where you live, you may have certain rights in relation to your personal information, including:

• Right of access: You can request a copy of the personal information we hold about you.
• Right to rectification: You can request that we correct or update incorrect information about you.
• Right to deletion: You can request that we delete your personal information.
• Right to object to processing: You can object to our processing of your personal information, including for marketing purposes.
• Right to request restriction: You can request that we restrict the processing of your personal information.
• Right to withdraw consent: If we process your personal information based on your consent, you can withdraw your consent at any time.

To exercise these rights, please contact us using the contact information below. Please note that we may need to verify your identity before processing your request.

Contact us
If you have questions about this privacy policy or wish to exercise any of your rights, please contact us by e-mail at support@segod.se or by mail at:

Segod
[Your Address]
[ZIP code]
[Sweden]